A leading global biological solution specialist, founded in 2007 in Beijing, P. R. China, needed a cost-effective way to increase their brand awareness and exposure in the niche field of pharmaceuticals and biotech; as well as within the academic community.
“Our company started at the beginning of the year with a partnership with NTENT, and it has proven to have been a very successful collaboration. We provided our key URLs and images of our products to NTENT, which they used to create ads that ran on Cell.com. Our products have received increased exposure compared with other channels where we have posted ads—more effectively and affordably. We will continue our partnership and campaign with them next year.”